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Warmer average temperatures in the region have allowed more grapes to grow in a more prolific manner. This means that there has been a lot of land speculation in the area. Land speculation is when land is bought when it is inexpensive and artifically inflated because of its anticipated use for something or someone else. In this region, large swaths of land not traditionally used for winemaking (wine is best grown on the slopes of hills that receive lots of sun and could not be otherwise used for vegetable production or grazing animals) are being bought up by people who have no interest in its agricultural importance. Once bought, they hire other people to work the land or sell it to farmers at a severely increased cost.