They’re also popular in the exotic pet trade because of their colors, which means some are captured and sold, taking them away from their natural environment. Of course, there’s also climate change, which is shifting the growth patterns of the plants they rely on. If we’re not careful, these threats could cause lories to become endangered. Thankfully there’s hope — conservation programs and responsible practices can help protect their habitats so future generations can enjoy seeing a lory’s rainbow colors in the wild.