The tradition of Valentine's Day in South Korea originated in the mid-1900's as a marketing campaign by Japanese chocolate companies. This tradition gained popularity across Asia as it evolved beyond expressing romantic feelings; it became a day to exchange gestures of friendship and gratitude among friends, coworkers, and classmates.
Gift-giving is a prevalent practice here in South Korea, so Valentine’s Day and White Day reflect a culturally significant tradition in South Korea. It's an opportunity to connect with those around you and express appreciation. One popular activity on Valentine’s Day is to visit Namsan Tower in Seoul and put a lock on a fence to express everlasting love. It is called “Locks of Love,” and it's worth the visit!
